What are the 4 main areas of digital transformation?


As a first definition we could say that digital transformation is the application of digital capabilities to processes, products and assets to improve efficiency, enhance customer value, manage risk and uncover new revenue-generating opportunities.

Digital transformation is the integration of digital technology into all areas of an enterprise, fundamentally changing the way it operates and delivers value to its customers. It also involves a cultural shift that requires organizations to constantly challenge the status quo, experiment and become comfortable with failure.

As such, digital transformation requires an examination and reinvention of most, if not all areas within an organization, its supply chain and workflow, the skills of its employees as well as board-level discussion processes, customer interactions and its value to stakeholders.

Digital transformation helps an organization keep pace with emerging customer demands, keeping them in the future. Digital transformation enables organizations to better compete in an economic environment that is constantly changing as technology evolves. To that end, digital transformation is necessary for any business, nonprofit or institution seeking to survive into the future.

What are the digital areas?

The 13 areas analyzed to launch these digital trends are: digital audio, branded content, data, digital out of home, ecommerce, esports, influencers, mobile, programmatic, native advertising, social media, CTV (connected TV) and online video.

Why digital transformation?

What is digital transformation? It can be defined as the integration of new technologies in all areas of a company to change the way it operates. The objective of digital transformation is to optimize processes, improve competitiveness and offer new added value to customers.

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What are the key areas of a digital company?

The three main areas we have defined for an adequate digital transformation within an organization are: Business administration and management: Management and management. Communication and digital marketing. Data: Training in Big Data and Business Intelligence.

Using technology to win the battle of commerce

What is digitalization? Nowadays, the digital transformation of companies is a necessity, however, it is not an easy process to carry out and for everyone to understand. There is a lot of ignorance around the meaning of this concept and some myths about the procedures to implement it.

Digital Transformation is the process by which organizations or companies reorganize their work methods and strategies in general, in order to obtain more benefits thanks to the digitalization of processes and the dynamic implementation of new technologies.

To begin to better understand this definition, there is nothing better than being honest. And the fact is that, very often (and more than you think), this whole topic is associated with something purely related to technology, isn’t it?

In these times, and as things are happening nowadays, it is not possible to understand the real meaning of what a business is if we do not previously talk about the Transformation of companies in the Digital era.

What is understood as digital era and transformations?

Digital transformation is the integration of digital technology into all areas of a company, fundamentally changing the way it operates and delivers value to its customers.

What is digital technology and what is it used for?

Currently, digital technology is used for functions such as the processing of large volumes of data, process automation, mass communications, the creation of systems that mimic the functioning of the human mind, extremely powerful computations, among others.

What is the main barrier to achieving digital transformation?

In many organizations, the biggest barrier to digital transformation is legacy thinking, coupled with a lack of willingness on the part of IT departments that are already burned out for radical change.

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Logistics 4.0

There is a lot of talk in social networks and specialized media about the digital transformation of companies; however, in this sea of information it is necessary for organizations to know where to start. In this installment, I present a compilation of the main actions to be taken to successfully start a digitization process.

It is very important to consider that the transformation must also take place within the company so that employees can be more efficient, productive and motivated, which will result in greater innovation on their part.

We could call this migration of business models “the death step” if it is not done properly; however, what is a fact is that our companies will pass away if we do not carry it out.

It is obvious that, if we are going to compete with companies based on disruptive technologies, we need to have a technological base that allows us to compete under the same conditions, for which we must work on four indispensable factors:

How is digital transformation applied in a company?

Digital transformation is the process by which companies reorganize their strategies and working methods with the aim of obtaining higher profits by optimizing the customer experience, digitizing processes and dynamically implementing technology.

How is digital transformation being applied in companies?

Digital Transformation will be linked to business objectives and strategies. Likewise, this change is not only technological, but brings with it new skills, both in all employees and in the redesign of all business processes focusing on every point of contact with the customer.

What are the areas that make up the company?

Generally a company is made up of at least 5 basic functional areas (management, administration, sales, production and accounting), but it can be made up of many more (research, human resources, strategy, etc.).

Is my company prepared for commercial management

The first thing is to be clear about what we are talking about. Digital transformation is understood as the process through which a company or business incorporates new technologies and digital processes in order to become a more efficient company adapted to its environment.

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Many companies confuse many activities with digital transformation. That is why it is important to be clear about what it is not to avoid possible confusion in the future. Some of the actions that should not be framed within the digital transformation are the following:

In the current scenario, in a continuous process of change, companies must make an effort to keep up with new technologies and adapt to tools and platforms that have become necessary within a business structure, such as social networks or the cloud.

However, before going into the steps that must be followed to digitally transform an organization, the first thing you should do is a very deep analysis of the current situation of the organization. Team, processes, challenges, objectives, plans, etc. will be the factors that you will have to analyze to see the current state of the company, in other words, to know your starting point.