Why might consumers not act rationally consumers might?

Consumidor racional pdf

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Los centros comerciales son sistemas dinámicos y cambiantes que reúnen diversas ofertas de marcas, productos y servicios, convirtiéndose en entornos atractivos para los compradores, que se enfrentan al dilema de “comprar o no comprar” o, “comprar ahora o comprar después”. Dado que los factores internos y externos determinan el comportamiento del consumidor, surgen las siguientes preguntas: ¿las personas tienden a ser racionales o impulsivas en sus compras? ¿Qué factores determinan una compra racional o impulsiva? Estudiamos el nivel de racionalidad/impulsividad así como los factores más relevantes que influyen en las decisiones de compra de grupos de estudiantes de dos ciudades chilenas diferentes (Santiago y Punta Arenas). Nuestros resultados reflejan la influencia que tienen las ofertas especiales en la compra de los estudiantes en los centros comerciales; la importancia de la calidad del producto como atributo de su decisión de compra, y la satisfacción de sus expectativas como factor determinante después de comprar un producto.

When is a consumer not rational?

In other words, a rational consumer is one who uses reason in his spending decisions. Thus, he takes into account all the pros and cons of the good or service to be purchased. This type of consumer is the opposite of the impulsive consumer, who is driven by emotions when making a purchase.

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What is the attitude of consumers?

Attitudes are an excellent predictor of consumer buying behavior. … We can define attitudes as “learned predispositions to respond favorably or unfavorably to an object or class of objects”.

What is an irrational consumer?

This consumer irrationality is not arbitrary, but rather there are patterns of behavior and they can be learned or innate. … Culture, environment and social status, learning, values, and everyday situations influence the decisions we make.

Example of an impulsive consumer

Continuing with our section on Economic Concepts, this time we will explain who consumers are. To do so, we will analyze the variables that influence them when deciding what to consume, as well as the composition of families.

Consumers are grouped in families or household economies and are the economic agents in charge of rationally deciding on issues related to consumption, i.e., on which goods and services best meet their needs. This decision is mainly influenced by two variables that we will study below.

What variables influence the consumer? 1. Preferences. The tastes or preferences of each consumer are a totally subjective factor that affects their consumption. No two people in the world are alike, and what may be important to one person when making a decision to consume, may mean nothing to another person.

2. Income level. On many occasions, even if we have well-defined preferences, we cannot satisfy the need to acquire a certain good or service for the simple reason that we cannot afford it. Perhaps for many people a Ferrari valued at 150,000 € is a very desirable good. However, our income level becomes a decisive factor when making the decision to buy it.

What is irrational consumption?

-Irrational (or impulsive) purchases can be Planned: the consumer has the intention to buy, but waits for the right moment to do so (sales, promotions, etc.). – Remembered: the customer has not planned his purchase, but when he sees the product, he remembers that he needs it.

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What are the factors that affect human behavior?

There are influential factors in human behavior, such as biological factors (genes) and environmental or socialization factors, the latter referring to the influence of family, friends and society on the behavior of every individual.

How do social factors affect consumer behavior?

Social factors

– Family members such as spouse, children and parents can exert a strong influence on consumer buying behavior. – Group membership can also exert pressure and become an important factor determining a consumer’s purchasing choices.

Skeptical consumer

If you are looking to attract new customers and better satisfy your consumers, you must know their profiles and what types of consumers they are, since consumer behavior is never fixed.

In this article we will explain what these factors are and the different types of consumer behavior so that you can identify the right strategy, but first let’s learn where the study of consumer behavior comes from.

The theory of consumer behavior is an analysis that helps companies understand how people make purchasing decisions. The results of this study allow them to create marketing strategies in order to predict their actions to drive behaviors in their favor.

There are different methods to analyze the behavior of your consumers and this is because it is constantly changing according to market trends, socio-cultural, psychological and technological influences. The important thing is to stay current and understand the consumer journey across all sales channels. The better you understand their behavior, the more likely you are to meet their expectations.

What are the attitudes of an exemplary person?

According to psychology, attitude is the habitual behavior that occurs in different circumstances. Attitudes determine the mood life of each individual. … For example, a particular behavior can be classified as female attitude or male attitude.

What is an irrational being?

It is an adjective used to qualify that which does not possess reason or is contrary to it. … That which is endowed with reason, which therefore has coherence or logic, is known as rational: that which lacks reason, on the other hand, is irrational.

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What are irrational motives?

It is illogical and not consistent with reality (not supported by experience, distorted and exaggerated). It is inflexible (expressed in terms of very urgent demands or needs). Produces intense emotions, from which impulsive escape is often attempted. It does not serve to achieve goals and objectives.

Rational consumer example

Although in economic analysis it is often assumed that people make decisions rationally, this is not always the case. The explanation is that human beings suffer from cognitive biases, i.e., our minds tend to take “shortcuts” to reach conclusions quickly.

For example, although rationally speaking there is not much difference between 3.99 and 4, for a person in the supermarket this may not be the case. In fact, instinctively, he might feel that it is cheaper if the sign says 3.99.